I build what sports needs next.
Enterprise growth and sports commercialization executive with 25+ years turning technology into new businesses, platforms, partnerships, and revenue opportunities across sports.
Helped build the NFL’s first league-wide electronic medical record system, pioneered direct payment processing for a team-owned venue at Mercedes‑Benz Stadium for Global Payments, and co‑founded EDGE3, the decision intelligence engine for student‑athletes and recruiting staffs now owned by Next League. The pattern is the same each time: see where sports is going and build the capability to get there.
- Founder, EDGE3, acquired by Next League
- Vice President, College Sports Practice, Next League
- IBM watsonx Advisory Board
- Verizon Customer Advisory Board
- Former NFL player, New York Giants and Jets · University of Oklahoma captain
Available for strategic roles, nationally and remote
I do not begin with the technology. I begin with what must become true.
Organizations do not create advantage by owning more technology. They create it by configuring the capabilities they already have around the decisions that matter most, executing inside the real workflow, measuring the result, and keeping the learning in-house. That is the Sports Infrastructure Method, and it is the same arc on every engagement.
The technology existed. The application did not.
Four engagements, one pattern: a shift in technology or sports economics, translated into a use case a buyer could fund, then built into a business, a platform, or a market.
Pioneered direct payment processing between a processor and a team-owned venue, with a cashless program that saves the stadium more than $1M a year in transaction fees and gives it first-party data to run ticketing and food and beverage. Founding Partner status followed.
Co-founded EDGE3 and built its decision intelligence engine for student-athletes and recruiting staffs: two transfer models on 81 features at 80% accuracy, run with Wisconsin, Colorado, North Texas, Hampton, and UTRGV on IBM watsonx. Keynoted IBM THINK. Acquired by Next League in 2025.
Aligned Media.Monks, Twelve Labs, NVIDIA, and Vikings head coach Kevin O'Connell behind one Super Bowl demonstration, Verizon Venue in a Box, which became the program now known as Project REWIND.
Three Creator Labs put 250 student-athletes on Adobe Express in three months: 250 license redemptions and a 90% increase in AI consumption. Live with Hampton University and now Adobe's repeatable model for education.
"Kenyon and the Next League team did more than deliver a successful activation. They took Adobe's technology and translated it into a repeatable model for how we can engage student-athletes, drive adoption, and create meaningful customer proof across education. In just a few months, the team turned an idea into a scalable enterprise growth framework with assets and insights we can continue to leverage."
Kyle Ellis, Global Vice President and General Manager, Strategic Pursuits and Partnership Program, AdobeThe thesis is constant. The seat changes.
Find the capability the organization needs next and turn it into a growth platform it can run.
$80M portfolio · $1M College Sports practice built in twelve monthsFind the application that makes the infrastructure worth buying, then drive adoption.
EDGE3 · Adobe Creator Lab · FanReach unified commerceMove brands from sponsoring the audience to becoming part of what the audience uses.
$10M+ endorsement revenue · 100+ athletes · Xbox 360 Super Bowl activationBuild the in-house capability to recruit, retain, and invest in talent without losing what the staff learned.
Jael Martin · UTRGV · Wisconsin · Will Anderson Jr.Every athlete is now a business.
EDGE3 gives athletes and families the information and the decision process behind recruiting, transfer, NIL, and representation before they sign anything. The same infrastructure serves the programs that recruit them.
"Kenyon and BJ taught us about contracts and how to ask the right questions. Before EDGE3, we didn't know what we didn't know. They gave us the framework to protect Will's future."
The Anderson family, parents of Will Anderson Jr., Houston Texans
Let's build what sports needs next.
Technology companies entering sports. Sports organizations building new capabilities. Enterprises looking to turn emerging technology into new markets and revenue.